bestseller
€2,90
language
currency
Bestsellers
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bestseller€2,90
-
€2,90
language
currency
Bestsellers
GreenStory is a Dutch design company that has been working for over ten years to create the perfect sticky planner for every household and organization. Dutch Design is deeply ingrained in our DNA: functional, elegant, and just a little bit more cheerful. The right curves and dimensions, a subtle yet striking color palette, stylish typography. GreenStory is designed to last. Dutch at heart, European in focus.
Half of our orders now go abroad, and we’re proud of that. Within Europe, delivery takes an average of three to five business days. Returns are accepted within 30 days.
It all started with a school project
At a high school in Zoetermeer, a small idea takes shape: sustainable notebooks and pens, sold to classmates.
The project doesn’t end after the exam. The family will help with purchasing, packing, and shipping. Everything is done from the living room.
The online store goes live, and the first customers come from outside the circle of friends. The very first logo is created at an entrepreneurship event. A few thousand euros in revenue that year, and it all goes back into the business.
A new website is on the way. Through a client, we came into contact with a manufacturer in Lithuania that makes something special: a notebook you can erase. Sitting at the kitchen table, we came up with a name for it: GreenBook.
The company is officially registered, and the first employees from outside the family join the team. From that moment on, a handwritten note is included with every order.
The GreenBook is truly becoming our own: bullet points, weekly planners, fifteen custom page designs. We’re getting a new logo. And the name is changing too. “a Green Story” becomes “Greenstory,” and we’re launching at ourgreenstory.com/en.
There will be a custom cover for the GreenBook that you can design yourself. The product range will be smaller and more personalized: fewer products from other companies, more products of our own.
Customer service is getting its own identity. Customers message us directly about what they’re missing, and that feedback is reflected in our products. We’re hiring new staff for B2B and logistics. For the first time, we have a team on the shop floor.
Early that year, a new idea took shape: an erasable planner you can stick anywhere. By the end of 2020, it was on store shelves. In a year when the world came to a standstill, we continued to develop and invest.
After ten years of working out of our home, we’re moving into our own office with a warehouse, just a stone’s throw from where it all began. The team continues to grow, and the erasable planner is finding its way into schools, offices, and kitchens.
What started as a random idea has become our best-selling product. The erasable planner can now be found on many refrigerators and doors.
A whole series is developing around the planner: different sizes, different layouts, different uses. Much of it stems directly from what customers ask us for.
The website is getting a complete overhaul. And from now on, we’ll be reaching out to people where they already are: on social media.
We’re seeing more and more orders from outside the Netherlands. Our product line is expanding to the rest of Europe: different languages, different customers, same story.
We’re moving to Rotterdam and making room for more people—more hands on deck for design, customer service, and everything in between.